Hypertrophy coaching for men who are done drifting · Roster kept small · Applications reviewed personally
Jordan Schwartz posing in Zion National Park

You know you let it slip. Take it back — and prove it.

Hypertrophy coaching for men who are done drifting and ready to take themselves back. We start with the body, because it's the one place you can't lie to yourself. Every decision made on numbers, not vibes. You execute; I steer.

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Pattaya, Thailand · Coaching worldwide

◆ For men ready to rebuild
◆ J3U-Certified coach
◆ Competitive bodybuilder
◆ Video check-ins
◆ Roster kept small

The problem was never effort.

You've trained hard for years and you're still negotiating with a plateau. You've run 5/3/1. You've run a push/pull/legs split. You've run something a YouTube channel convinced you was the missing piece.

Each one worked for about six weeks. Then you couldn't tell anymore — so you switched again.

The problem isn't effort — it's that nobody's watching the data.

Here's what actually changed: not your ability to build muscle — the research is clear that you still can. What changed is your margin for error. A job, a family, short sleep and years of wear all narrow what you can recover from. Junk volume that you used to absorb now just costs you.

The program that worked when life was simpler is now quietly holding you back, and nothing about how it feels will tell you that.

Stop running experiments on yourself. Run a system.

Three tiers. One standard.

Pick the level of contact you need. The programming quality doesn't change — only how often I'm in it with you. Every tier is by application.

Foundations

The Plan, Without the Hand-Holding

You don't need motivation. You need to stop guessing. Self-driven lifters only — you bring the discipline, I bring the plan.

  • Goal-matched training program
  • Macro targets + nutrition guide
  • Monthly check-in and program update
  • Full app access
See Foundations

Coached

Structure Plus Accountability

You know your way around a barbell. What you don't have is someone reviewing your week and telling you what to change — so nothing changes.

  • Custom training + nutrition targets
  • Bi-weekly video check-ins
  • In-app messaging, 24–48h response
  • Habit tracking and progress reviews
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Most Access

Premium 1:1

Full Access. Nothing Left to Chance.

The closest thing to having me in your corner daily. Contest prep included when you're ready for the stage.

  • Weekly video check-ins
  • Programming adjusted weekly
  • Priority direct messaging
  • Blood work review included
  • Contest prep included
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Not sure which tier fits? Apply and I'll tell you honestly — and walk you through pricing and paid-in-full options on the call.

Veteran & First Responder Rate

You spent years showing up for other people.

Premium 1:1 at a standing discount — nothing stripped out, nothing watered down, for as long as you train with me. Veterans, active duty, law enforcement, fire, EMS. Mention your service when you apply.

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Without guessing.

Four things that make the difference.

Programming that matches your recovery, not your ambition.

Volume is prescribed against what you can actually recover from given your training history and life load. That usually means less than you think — and progress you can finally see.

Every block has a hypothesis.

You'll know what each mesocycle is testing and what result would count as success. When something doesn't work, we know why, and we change one variable — not the whole plan.

Check-ins you watch, not read.

Your weight, waist, training performance, sleep and biofeedback go in. What comes back is me on video, walking through the numbers and showing you exactly what changes and why.

Education, not dependence.

You'll know the why behind every change. The goal is a lifter who can eventually read his own data — not one who needs me forever.

Jordan Schwartz

The coach

Coached from the stage, not the sidelines.

I'm Jordan Schwartz. I'm a competitive bodybuilder and a J3U-certified coach, and I train and coach out of Pattaya, Thailand.

I coach men who are rebuilding because it's the problem I understand from the inside — I let it go and had to take it back, training around a real life on a body that doesn't respond the way it once did.

I also still compete. Which means the protocols I put you on are the ones I run on myself, under conditions where getting it wrong is visible on stage.

More about how I work →

I ran this on myself first.

Same problem, same margin for error. The difference was measuring it.

Jordan Schwartz before
Before
Jordan Schwartz now
Now

I wasn't a lifelong athlete who stayed lean. I was a guy who had let it go and had to rebuild — past 35, with the same narrowed recovery window I now program around for clients.

That's why the method isn't theoretical. I needed it before I sold it.

What clients actually say.

“Following your direction has given me more confidence in the process. I'm in uncharted territory — I've never been this deep or this consistent in one direction. Your confidence in me, and your stern, no-nonsense approach, has brought out the best in me.”

“My wife has even seen a change in my drive.”

Brandon T. · 1:1 coaching client

“It was exactly what I needed. I was at a point where I could only improve with someone who knows what he's doing and makes the right adjustments — which is exactly what you did. Being able to ask questions and get confirmation makes the whole thing far more doable, and a lot more enjoyable.”

“I'd recommend this to just about anyone, even if it's only one session.”

Not ready for coaching?

No subscription required. Open to everyone.

Blood Work Review

$149

You paid for the labs. Then you got a PDF full of reference ranges and a “looks normal.” Marker-by-marker review, plain-English breakdown, and a 30-minute call to walk through it.

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In-Person Session — Pattaya

$125

Online coaching gets you 95% of the way. Sometimes the last 5% is 90 minutes under the bar together — technique work, hands-on correction, video of the key fixes.

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Stop negotiating. Start executing.

I keep the roster small so each program gets built and revised properly. Tell me where you're stuck and what you've already tried — if I'm not the right coach for your goal, I'll tell you and point you somewhere better.

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Just want your labs explained? Blood Work Review — no subscription needed